Together with Ioukhnovets Studio, our editorial design partner, we were commissioned to create a complete branded package spanning all communications media, that disseminates and promotes the company's message for the 21st century: The global movement of people with a passion for using business as a force for good.
Below, elements of the package illustrate how our visually integrated system works together to promote the company's brand.
B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete to be the Best for the World® resulting in a durable prosperity shared and enjoyed by all. B Lab drives this systemic change by:
1) Building a global community of Certified B Corporations who meet the highest standards of verified, overall social and environmental performance, public transparency, and legal accountability. 2) Promoting Mission Alignment using innovative corporate structures to align the interests of business with those of society and to help high impact businesses be built to last. 3) Helping tens of thousands of businesses, investors, and institutions Measure What Matters, by using the B Impact Assessment and B Analytics to manage their impact—and the impact of the businesses with whom they work—with as much rigor as their profits. 4) Inspiring millions to join the movement through story telling by B the Change Media.
B Magazine is a quarterly publication, available through subscription and for sale at major newsstands.
Designed as a stylish and forward looking glossy publication, it shares information and inspiration centered on how business is and can be “a force for good” in the world. It's designed to include: interviews with aggressive change-makers; recommendations for products consumers can feel good about purchasing; behind-the-scenes details of how conscientious businesses operate; and stories about the companies, people and products that make us excited about the future of business’ impact on the environment and society.
B Magazine was launched In June 2016 with an initial print run of 100,000 copies.
In addition to content from the magazine, the website provides up-to-date information, news, featured events, reports, and a thorough directory of 1,700+ B Certified companies.
Other social media venues, such as Facebook, Instagram, Twitter and LinkedIn bring the message of Business as a Force for Good to thousands of followers and subscribers.
The General Presentation is an introductory piece that explains the concept, advantages and impact of consumer activism, how it has blossomed into a broad-based movement of entrepreneurs, customers and investors in every industry and dozens of countries who recognize the massive potential of positive market change.
Media Kit provides metrics of the targeted audience, the far reach of the company brand across 50 countries, 130 industries and 40,000,000+ followers.
It delivers vital information to new businesses and people who are interested in promoting their products and services through the network of editorial platforms provided by B the Change Media.
In-progress studies for the B the Change Media brandmark and it’s position on printed stationery.
The design employs the same elements throughout the system, including colors, geometry and fonts. Used consistently these elements become recognizable as proprietary to the brand.
This Graphic Standards Manual sets design standard for all B the Change Media communications. The style guides are compulsory for all B the Change employees and outside contractors producing communications. It explains the elements of the graphic identity for the organization and indicates their proper use in order to achieve a consistent and proprietary “look and feel” throughout different media.