Sasha Primak Jewelry
Brand strategy development, naming, design of brandmark and communication material, product catalog, website, art direction of a national advertising campaign, tradeshow exhibit design
For years Sasha Primak’s solid reputation has been based on a promise of excellence in every facet of his jewelry experience. This promise means a higher standard of craftsmanship and a commitment to personal service. It means classic beauty built to last for generations, every creation a personal family treasure.
For their 25th anniversary Sasha Primak Jewelry commissioned us to help with rebranding and to introduce their full line of exclusive, state-of-the-art collection. Putting together a talented team of experts: brand and business consultants, copywriters, photographers, web developers and designers we were able to produce an outstanding campaign. With a new brandmark and “The way it’s meant to be” as the new brand expression, Sasha Primak Jewelry were able to roll out the new brand campaign.
To help Sasha Primak reach a wider audience we created a website that introduced the new brand and its full collection, as well as a national advertising campaign that was featured in W, W Jewelry, Town & Country, Departures magazines.