SteinerStudios, Brooklyn Navy Yard, New York
Brandmark, graphic identity, corporate and wayfinding signage programs. Collateral material design and advertising.
Before Steiner Equities broke ground on their full-service film production facilities, they asked us to create a simple and elegant brandmark that represented a long-standing tradition of American film-making industry paired with innovative technology. Our solution – a logotype invoking the glamour and glory of the legendary Italian film studios – Cinecitta.
To put Steiner Studios brand on the New York map we proposed a 60 ft. triangular obelisk with the new brandmark at a pivotal location of the campus, making it visible from the major locations: Manhattan and Williamsburg bridges, and the Brooklyn Queens Expressway.
Today, Steiner Studios 15-acre campus is a full-service production studio for major motion pictures, independent films, television, music videos and commercials.