Snowdance Farm, New York State
Brandmark design and Graphic Standards Guidelines
Since 2002, Mark and Susan Joffe raise free-range heritage livestock and poultry to supply the New York choice restaurants and private customers in the tri-state area. As the business grew and the product line expanded, the owners planned taking their produce nationally. When they felt the need for a unique identity, they called us.
A rustic black iron sign, as a symbol of unique craftsmanship and heritage, inspired us. We designed the brandmark that illustrates the farm's inventory – large and small – from beef to eggs. Like the traditional old signs do, we opted to include the date of origin that will mark the passage of time, increasing the brand’s equity with every passing year.
To insure best and consistent reproduction of the brandmark we produced Graphic Standards Guidelines that set the standard for the design of all client’s future business communications.